The Portfolio
Here are the projects that shaped my journey
Internship: Wanderus
I did an internship at Wanderus Technologies, a growing marketing agency in Singapore. I learned how to apply concepts taught in school into real-world projects.
Final Year Project: DTC World
Presented A Marketing Plan for DTC World – from surveys and consumer insights to A/B tested social content and an event campaign. I received an A grade.
Gymshark
A personal passion project using Gymshark. I explored how they could connect more with locals through social media and stand out in a competitive market.
Start up: CozyCrochet
I co-founded CozyCrochet, winning the Empowered Entrepreneur Award and raising $1,100 for TOUCH. As Head of Production, I managed stock and created seasonal products while gaining key business skills.
Digital Marketing Simternship: Stukent
This digital marketing simternship deepened my understanding of digital marketing analytics, campaign management, and strategy development. I learnt more about search engine marketing and how to optimise it.
Global Business Strategy: Mash
I chose to study the company MASH for my project, where I explored ways on how they can expand their business to reach their global audience.